NEW YORK (CAP) - Subscribers to Amazon's Prime service in New York will soon have another option for obtaining their online orders as the retail giant rolls out its new instantaneous delivery service in that city. Pilot cases provided positive results.
"Customers were blown away by the simplicity of Amazon Instant," said CEO Jeff Bezos. "And when we told them we would be waiving all shipping fees, they were just like, no way."
So that they may fulfill orders in such a short timeframe, Amazon has spent the past couple of months converting the first floor of their 34th Street storage building into a storefront. When someone in Manhatten places an order, they simply need to go to the Amazon store and it will be delivered to them instantaneously.
"I can't believe no one has thought of this before - Amazon wins," said online retail expert Sandra Clark. "I tell you what: Christmas shopping just got a whole lot easier."
Additionally, users who browse online but do not place an order can go into the store, place their request, and still have that item delivered to them within minutes. Returns and exchanges can also be done within that same timeframe simply by walking to a separate counter.
"I don't even own a computer and I was able to order online just by walking three blocks to the Amazon store," said local shopper Kevin Hall. "Not only that, but they let me pay with cash. Such a deal!"
Amazon officials said if Instant continues to be a success, they may even consider expanding it and allowing users to go into the store aisles to retrieve their own items.
"What a unique experience for users in this day and age," said Bezos. "Instead of just point and click, soon they may be able to walk and pick.
"And then once we figure out how to work drones into the mix, we will really have brought this thing full circle," he added.
- CAP News Staff